What is B Corp?
B Corp is an international certification for businesses that are mindful of their impact on people, society and the environment. It's not just about what you sell. It's about how you work as a business. An independent auditor looks at different parts of a business. That includes how it buys, how it treats staff and suppliers, its environmental impact and how it makes decisions. We were recertified in August 2026, along with the rest of the Bloom & Wild Group. B Corp's standards keep getting tougher. So this time, we had to show we'd moved forward again.
Straight to the workers
Fairtrade premiums let farmers and their workers in Kenya invest in their own people and communities. Around 90% of our stems are certified in line with FSI, for cleaner growing and fair work.
More breathing room for drivers
We keep an eye on working hours and workloads, from the office to your front door. For drivers, that means building in extra breaks.
Every bouquet gets a CO2 budget
Our emissions have to come down 7% every year, so we're at half by 2030. We do that by working with the seasons and seeking out growers who use green energy, like geothermal. And by swapping air freight for sea freight. Preferred by Nature checks it's really happening. And we're on track.
Growing greener, together with our growers
Together with a grower in Kenya, we're restoring the banks of a river. Back in the Netherlands, we're testing new ways of growing. And in summer, some of our bouquets are 100% organic, grown in Dutch soil.
We're also building long-term partnerships. With Justdiggit and The Pollinators for our Christmas campaign, and with Pink Ribbon around Mother's Day.