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The life cycle of #bloomon flowers

2016-12-09

Flowers are more than just interior objects. They’re a living piece of art; a force of nature. And they show themselves in a different light as each new day dawns. Our flowers are so fresh when they arrive on your doorstep that they may still be a little sleepy. Some of them will wake up raring to go, while others might hit the snooze button a few times. (But who can blame them. We all do that, right?)

Be patient, however, as they should all reach full bloom over the next two or three days – in their own sweet time. Some, like lisianthus and gerberas, are early bloomers. Others, like lilies and alstroemeria, are late bloomers. Some will end their journey gracefully in the vase. Others will simply grind to a halt and shed their petals or leaves. But one thing we can promise you: most of the flowers will last 10 days. Some, even longer.

And, of course, you can always prolong their life by doing the following:

  • Cut them with a clean, sharp knife – not kitchen scissors – when they first arrive

  • Sprinkle some of our magical ‘fairy dust’ into the water

  • Keep them out of direct sunlight and away from the fruit bowl

  • Refresh their water twice a week

  • Give your vase a good clean in between bouquets. Our handy

    Tips & Tricks video

    shows you how.

Remember: you have to slow down to let happiness catch up.

If you have any other questions, you can always get in touch with us at