bloomon is committed to flowers that make man and nature happy. An important part of this is taking a critical look at the climate impact of our bouquets and how we can continue to reduce it. We found out that a single bunch of flowers has as much climate impact as driving 33 kilometres in a petrol car. By following the process of our bouquets from field to vase with a special analysis, we know how we can continue to reduce our C02 emissions. Where we cannot (yet) reduce, we compensate. This combination of reduction and compensation allows us to call ourselves and our bouquets 100% climate neutral. Roy Barnhoorn - sustainability manager within our flower team - explains how we do this.
How is the CO2 footprint calculated?
Roy: "At the beginning of this year we carried out a Life Cycle Assessment (LCA) in collaboration with an external party. This is a method to calculate in detail the impact of our bouquet, on the climate and environment through, for example, CO2 emissions. We looked at everything that is necessary for the creation of a bloomon bouquet; from the energy used in the cultivation process to transport to the customer's front door - and everything in between. One of the results is that a bloomon bouquet has an average emission of about 6.7 kilo CO2 equivalent. That's about as much as driving 33 kilometres in a petrol car (source Mileucentraal*). We see that there are big differences in impact between flower species, where they come from and in which season they are grown: a flower grown outdoors in summer has a lot less climate impact than a flower grown in a greenhouse in winter".
What has been done in recent years to keep bloomon's CO2 emissions as low as possible?
"Thanks to our short chain in which we buy our customers' orders directly from our growers, we hardly throw any flowers away. Each flower that is not thrown away before it reaches the customer ensures that less energy is wasted and therefore less CO2 is emitted. In addition, we spend a lot of time on optimal route planning of our deliveries so that no unnecessary kilometres are driven. We also deliver in a number of inner cities by electric bicycle. Finally, our flowers are supervisors, which means our customers do not have to buy new flowers as often".
What are your concrete plans to further reduce C02 emissions?
"Because we now know what the emissions per flower species are, we will be able to take more account of the climate when putting together a bouquet in the future. How we do this will be worked out in more detail in the near future. This is quite exciting, because at the moment it is still difficult to see to what extent this could have an impact on our designs. Luckily, there are also plenty of things we can work on right away. For example, we have completely switched to green energy at our offices in Amsterdam and Amstelveen, where we have solar panels on the roof. For commuting that cannot be done by public transport or bicycle, we are increasingly using electric loan cars. And we are taking a critical look at how we can reduce emissions from our logistics network".
How is it possible that our products are already 100% climate neutral?
"What we cannot (yet) reduce, we are currently compensating by investing in the Bukaleba forest conservation project in Uganda through Climate Neutral Group (CNG). Thanks to this forest project, the size of more than 9,500 football pitches, the local population is provided with wood in a sustainable way. CNG supports this climate project through carbon financing and applies strict quality criteria. All steps have been verified, allowing our products to carry the climate neutral label. Our company is also climate neutral. In the coming years, we will continue to reduce our carbon footprint, making offsetting an increasingly smaller part".
*Source Milieucentraal, dated 5 August 2020, updated Jan 2020: 1 km of driving an average petrol car emits 0.2kg CO2 equivalent per kilometre. An average bloomon bouquet with emissions of 6.7 kg CO2 equivalent is therefore equivalent to driving 33 kilometres.
Are you curious about our sustainability plans? Find out all about them on our sustainability page.