SHINE - Winter 2017

The RSVP’s are in, the office parties are underway, and the prosecco’s on ice. The finishing touch to the season? SHINE, our latest bouquet collection.

“If I could be granted a wish, I’d shine in your eye like a jewel”

– Bette Midler

Like old friends who turn up on your doorstep when you need them most, you can relax in knowing that your next flower fix will make every day special. The best things come in small packages!

Flowers bring happiness, a glow, a moment for reflection, and we’re taking that to the next level. In every bouquet, we’re letting something shine. We’ve combined dusky tones and rich, burnished foliage that pops against mesmerising pinks, reds, and blues. Added a dash of incandescent neutrals. Mixed in feathery fronds and gleaming berries. We’ve carefully selected the coolest stems, balancing height, drama, textures, and light. This is modern glamour: a touch of understated elegance.

SHINE celebrates originality above all else. We’ve looked for something unexpected in the ordinary. We worked with a range of creative individuals, from set stylists to photographers to create our new campaign. Additionally, we shot a series of short videos with up-and-coming director Michelle Duijn, who has previously worked with brands such Vogue and H&M.

You can look forward to blooms such as Ranunculus Red, Rosa ‘Grey Knight’, Clematis ‘Blue Pirouette’, and Eryngium Supernova Questar. We’ve brought a kaleidoscope of elements together to create arrangements that will brighten any space. These aren’t your typical seasonal bouquets. SHINE is enchanting, wondrous, outstanding.

Expect the unexpected every time. bloomon is here to make your holiday brighter.

Our collection

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