behind the scenes

48 hours in Amsterdam: cosy canals to flower fields

48 hours in Amsterdam: cosy canals to flower fields

We invited some bloomon friends to spend 48 hours with us in Amsterdam to celebrate the launch of our second summer collection, Palm Springs. The sun was (mostly) out, flower crown workshops were at the ready, […]


Behind the scenes of our Hamburg shoot

Behind the scenes of our Hamburg shoot

Five team members. Three freelancers. Two days. One friendly dog. The latest bloomon photoshoot took place at a cosy home in Hamburg. Check out our new blog post for the full scoop! Members of our Amsterdam […]


Happy hens

Happy hens

When it comes to our lilies, we always turn to Dutch cultivator Paul Ravensberg. Why? Because we only want the very best for our bouquets. And Paul’s flowers not only look good, but they keep good […]


Flower artisan Anton van Duijn

Flower artisan Anton van Duijn

The creative brain behind our bouquets… As a young boy, Anton would pick flowers in the dunes along the Dutch coast. Thirty years later, he was a finalist in the TV show Holland’s Best Flower Stylist. […]


Exotic stems from Heemskerk

Exotic stems from Heemskerk

Holland has so much more to offer than tulips – take the town of Heemskerk for example, the small town situated in the North of the Netherlands is the hometown of the Nerine flower. 70 percent of the […]


Be your own Valentine

Be your own Valentine

We all love getting Valentine’s cards, fancy boxes of chocolates, candles, heart-shaped biscuits and balloons. But why all the emphasis on this one day each year? Shouldn’t we love – and be loved – all year […]